Football has never seen anything like Travis Hunter. At every level, this freak of nature never misses a snap. Every time he steps onto the field, “unsustainable” trends on social media. And yet, he continues to defy expectations, redefining what’s possible for a new generation.

Emeka Egbuka is the epitome of dependability. At “Wide Receiver U,” the man earns earns every target he gets. And boy, does he get a lot of them. He’s your favorite receiver’s favorite receiver. 

Dillon Gabriel is a modern-day gunslinger: cool, calm, and collected when the lights are brightest. He oozes confidence, and his joy for the game is infectious. 

These players have one thing in common: energy. Contrary to what the boomers and Gen-X-ers of the world will tell you, today’s young athletes are grinding harder than ever. They hear the doubts, the criticisms, and the chatter about their work ethic. And yet, they’re in the gym proving them wrong every single day.

Every year, new talent brings fresh energy to the game. Jayden Daniels pushes the limits of what’s possible for a rookie QB. Bo Nix and Michael Penix Jr. grab the reigns of iconic franchises. A shared unshakable drive and hunger to make a name for themselves create the unforgettable rookie campaigns we see year in and year out. Now, it’s your turn.

This season, Celsius is fueling the fire of a new generation, delivering a bold new flavor and spark of energy for the next wave of greatness. Introducing: CELSIUS Cherry Tart. Infused with ashwagandha, a powerful adaptogen, Cherry Tart helps manage stress, enhance focus, and support endurance while aiding muscle recovery for the modern athlete. 

CELSIUS has always been about pushing boundaries, staying ahead of the game, and fueling those who refuse to settle for anything less than greatness. That’s why we’re excited to launch our New Cherry Tart line at Dick’s Sporting Goods for a spark of New Energy this season. 

The game is changing. Don’t get left behind.