ADVERTISING CAMPAIGN
BUS BOARD
The “A Summer For Both” bus board is made to resemble an old Western movie poster. The The board depicts a tense standoff between the High Noon Tequila Seltzer and the High Noon Vodka Seltzer. The aim is to create a comical tension between the two, acknowledging the preferences some have between Vodka and Tequila seltzers. However, the whole campaign is about marketing them as a pair, showing High Noon’s customers that this summer is, in fact, big enough for two.
BILLBOARD
The “This Summer is Big Enough for Two” billboard is a response to the “A Summer for Two” bus board. The billboard includes several of the same graphical elements to ensure the Wild West theme is consistent across all materials. Understanding the medium, the billboard is less detailed, and less narrative-driven than the bus board. It focuses more on showcasing the products, and the High Noon branding, more directly so that drivers and pedestrians walking by get the idea at first glance. Yet still, the billboard showcases these two seltzers as refreshing go-tos for the heat of the upcoming summer.
*DISCLAIMER: I have no affiliation with High Noon. This campaign and is intended for educational purposes ONLY.
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